PUBLISHED BOOKS

Truth Bombs: Stick it to the Man 
Carpet Bombing Culture Publishers
2019

Spinfluence: The Hardcore Propaganda Manual. Fake News Special Edition  
Carpet Bombing Culture Publishers
2018

Spinfluence (Russian translation)  
Popuri Publishers
2017

Hunting the Killer Idea  
Carpet Bombing Culture Publishers
2016

Spinfluence: The Hardcore Propaganda Manual for Controlling the Masses  
Carpet Bombing Culture Publishers
2013 


EMPLOYMENT HISTORY

Aug 2017 – CURRENT
Raydar / Proximity
Creative Director / Director of Design
Clients: DB Breweries, Fontera, Frucor, Sanitarium, Mix & Match, Fidelity Life, Kiwi Property, Ecotricity, Spark.

Aug 2021 – CURRENT
Podium
Co-founder / Creative Director
Brand strategy, brand identity, NFT product design, web design, social media marketing.

Aug 2017 – CURRENT
Lunatic & Lover Rum
Creative Director
Brand strategy, brand identity, packaging design, web design, social media marketing.

2010 – Aug 2017
FCB Aotearoa
Senior Designer
Clients: ACC, Air New Zealand, GEM Finance, Gregg's, Health Promotion Agency, Massey University,  Mitre 10,  NZ Fire Service, NZI, NZTA, Paper Plus, Prime, Sony, Teach NZ, Vodafone, Volks Wagon    


2005 – 2010
Freelance Senior Designer, London, UK.
During this period I worked as a freelance graphic designer providing services to a wide range of design and advertising agencies:

Adam and Eve
Clients: Bells Whisky, John Lewis, Lloyds TSB, Phones 4U, The Telegraph, Twinnings, Westfield London.

Albion
Clients: eBay, Innocent Drinks, Skype.

BBC Marketing & Communications
Clients: Internal communications.

Elvis
Clients: Inland Revenue Department, Pizza Hut.

Euro RSCG
Clients: Chivas Whisky, Conservative Party, EDF, Magners Cider, Mikado, VO5, 3 Mobile.

Mother
Clients: Coca-cola, Diet Coke, Ikea, Motorola, Orange, Stella Artois, Yellow Pages.

Ogilvy & Mather
Clients: American Express, BP, Dove, Ford, IBM, Pilsner Urquell.

TBWA London
Clients: Eurostar, Nissan, PlayStation.

VCCP
Clients: Compare the Market, Samsung.

2002 – 2005
TNT Magazine, UK
Mid-weight Designer

1999 – 2002
Designworks, Wellington
Designer


EDUCATION

1995 – 1998
Victoria University, New Zealand
Bachelor of Visual Communication Design
Major in Graphic Design

1990 – 1994
St. Patrick’s College Silverstream
A Bursary
Scholarship in Geography


AWARDS

2021
NZ Spirits Awards
Lunatic & Lover Botanical Rum
Winner – Viniquip New Zealand Design Packaging Award


2020
Award Awards, 41st
Moonlight Exhibition. Raydar
Bronze – Wayfinding, Signage & Environmental Graphics
Finalist – Moonlight AR Navigational System.
Finalist – Moonlight Design System

The Million Bit Book. Raydar.
Finalist – Data Design.


2019
Best Awards
Rope Swing. Raydar
Gold – Self Promotion


2018
B&T Awards
Experiential/Promotional – Raydar
Agency of the Year

Best Awards
The Million Bit Book. Raydar.
Bronze – ‘Design Craft’

Raydar T-Shirt. Raydar.
Finalist – ‘Self Promotion’

Sapien. Raydar.
Finalist – ‘Small Brand Identity’


2017
CAANZ Axis Awards
‘InnoV8 office’ – Vodafone. FCB Auckland.
Bronze – ‘Brand experience/Environmental’


2016
Cannes Lions
‘Read better stories’ – FCB Auckland.
Bronze – Outdoor. Retail and e-commerce


2015
Best Awards
‘Not Beersies’ – Health Promotion Agency. FCB Auckland.
Gold – Public Good

CAANZ Axis Awards
‘Not Beersies’ – Health Promotion Agency. FCB Auckland.
Bronze – ‘Home Brew Kit’, Direct Marketing – Direct Mail
Bronze – ‘Full Campaign’, Direct Marketing – Direct Campaign
Bronze – ‘Brewed by Clouds’, Out of Home Posters
Bronze – ‘Full Campaign’, Integrated Axis


2014
CAANZ Effie Awards
‘Say Yeah Nah’  – Health Promotion Agency. FCB Auckland.
Gold – Hardest Challenge
Silver – Most Effective Integrated Campaign

CAANZ Axis Awards
Dr Who Moonbounce – Prime TV. FCB.
Bronze – Integrated Axis
Bronze – Innovative Use of Print

‘Moonbounce Press – Dish’ – Prime TV. FCB.
Bronze – Craft, Art Direction

‘Spinfluence – Truth. FCB New Zealand.
Bronze – Craft, Art Direction

Spinfluence Billboards. DraftFCB
Bronze – Ambient
Bronze – Art direction & typography


2013
Cannes Lions
‘Driving Dogs’ – Mini NZ. DraftFCB.
Gold – Direct. Product & Service Charities

CAANZ Axis Awards
‘Driving Dogs’ – Mini NZ. DraftFCB.
Integrated Axis
Grand Axis

AWARD Awards
‘Spinfluence’. DraftFCB.
Bronze – Print Craft

Best Awards
‘Spinfluence’. DraftFCB.
Finalist – Illustration

NewsWorks Ad of the Month
‘Dish’ Doctor Who, Prime. DraftFCB.
Ad of the month – November


2012
CAANZ Effie Awards
‘What's My Number’ – Electricity Authority. DraftFCB.
 Silver – Most Effective Integrated Campaign


2011
NZDM Awards
‘What's My Number’ – Electricity Authority. DraftFCB.
RSVP Grand Prix
RSVP Gold
RSVP Bronze
RSVP Craft Winner


2010
AWARD AUSTRALIA
‘Mostnificent’ – Mini NZ. DraftFCB.
Bronze – Art direction for Direct, individual – any medium.

NZDM Awards
‘What’s your number?’ Mini Soho. DraftFCB.
Gold – Nexus Media and/or Channel Utilisation



SPEAKING CREDENTIALS

DINZ Best of the Best
Nov 2017 

PromaxBDA Hong Kong (Keynote speaker)    
Sept 2016 

PromaxBDA Auckland (Keynote speaker)
Jul 2016

Gather Auckland (Keynote speaker)
Mar 2016

Emergence Margaret River (Keynote speaker)
Mar 2016

PromaxBDA Singapore
Dec 2015

PromaxBDA Johannesburg (Keynote speaker)
Nov 2015

PromaxBDA Sydney
Oct 2015

TVNZ Blacksand Auckland
Sept 2015

Gather Auckland
Mar 2015 











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