PREVIEW: CHAPTER 2

Ironically, the first steps that go into the creative process are more often than not, logic and reason. It is the ‘cold blooded stealth of critical thinking’ that allows you to silently creep closer toward the territory in which you suspect the Killer Idea may be found. To learn this skill, chapter 2 focuses on philosophy and the role in which the rational mind plays, ensuring you don’t waste your time chasing shadows.
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