I build brands, art-direct campaigns, and create design systems, as well as exploring the new frontiers of AI – from image and video generation to vibe coding. As a glutton for punishment I also write books, make art, curate exhibitions, give the occasionally uni lecture, and was recently industry co-chair of The Worthies Awards.
After 20+ years working for ad agencies and design studios around the world, I'm now in the early days of setting up my own brand consultancy, Semiotic – specialising in building brands that click with culture.
At night I let my mind wander, which often ends up in the form of a book: Hunting the Killer Idea is a razor sharp guide to cracking gnarly ideas. Spinfluence is a satirical guide to propaganda, translated internationally (which in a strange twist led to me designing a Prodigy album cover). My latest book Monumental is a wild blend of fable and philosophy – an illustrated autopsy of civilisation itself.
What drives me is the thrill of the creative chase – the challenge of bringing bold ideas to life. Because when do what you love, and love what you do – 'Oh, the places you'll go'... as Dr Zeuss once said.
Thank you!