Hunting the Killer Idea prepares aspiring writers, designers, artists, thinkers, and dreamers to hunt down 'Killer Ideas' – ideas that could change the world, or at least their own lives.
Hunting is the brainchild of graphic designer Nick McFarlane, who brings 20 years of experience in advertising, art, and design to the task of trapping the creative process inside its pages.
Says McFarlane: "Killer Ideas are out there, powerful and unpredictable – they're the alpha ideas that have to be hunted deep within the jungle of the mind. From the cold-blooded stealth of critical thinking, to the giant leaps forward that only gut instinct can unleash – there are many ways to hunt.
It assembles a startlingly cogent set of arguments from such seemingly incongruous sources as Gandhi, Hunter S Thomson, Dieter Rams, Edward de Bono and Einstein.
Interspersed throughout are in-depth interviews about the creative process with world-class thinkers, including Alfa Romeo auto designer Sacha Barber,  The Prodigy's Liam Howlett, graffiti artist Askew One, adman Dave Trott, graphic designer Vince Frost and even Noam Chomsky.
"Whether you're the creative type or not, starting a business, studying, or just plain stuck. This book is essential reading for every single person who knows there's a Killer Idea out there – and the time to hunt it down has come."
The book not only captures the creative process in all its brutal glory, but guts and skins it – bringing it back for the whole village to feast upon.


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