The opening chapter tears apart the title of the book, drawing a link between the creative process, and the process of hunting. In both cases one must research the terrain, anticipate the journey and then push forward into the unknown - tracking clues and following paths of discovery. Time and time again, the prey will elude you but if you’re prepared to get your hands dirty, don’t mind working hard, are not scared of getting lost. Then the chance of capturing the ultimate prize gets closer by the second.